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This place is so new, I can’t believe I’ve been there before the word is out! It’s barely a week old and there hasn’t been any write ups on it. I’m not one of those cool types that keep up with the latest happenings and openings in Singapore. But this one I’ve seen almost everyday because I often drive down this street. From when it was just hoarding, to placing a logo, to the final reveal. I saw that it had something to do with a cafe, architecture and interiors, and my interest was piqued. Each time I drove down Joo Chiat I’d glance over to see if it was open yet. And on Monday I saw that it was!

Avenue

Avenue

Avenue is a cafe, store and office rolled into one along Joo Chiat Road. Opened by Quadwork Pte Ltd, an interior design company, the cafe tries to immerse you in design. Besides soaking in the design of the interiors, some of the chairs, lamps and cushions that decorate the place are for sale, and there is a corner featuring apparel and lifestyle products for purchase as well.

Inside the cafe

Inside the cafe

Alyssa liked that cat cushion!

Alyssa liked that cat cushion!

Coffee and cakes

Coffee and cakes

Clothes and lifestyle products for sale

Clothes and lifestyle products for sale

Renovation works are not complete yet, but the cafe part of the place is open. I popped in there with a friend today for coffee and a hot dog and left very happy with my meal. They have a limited menu but if the offerings are as yummy as the hot dog I had today, they’ll be fine. Aside from a variety coffee and cakes, hot dogs are the key highlight of their menu. There are just five flavours to choose from, and these are inspired by the cuisines from five countries – China, Singapore, Germany, Korea and Mexico. The Singapore hot dog is playfully named ‘Hor-Log’, the way it is often pronounced in Singlish. With the cute name, SG50, and going local being the trend, how could I not try it?

“Wan hor-log, pleez,” I ordered.

‘Hor-Log’ features a steamed hot dog topped with dijonnaise mustard, achar (pickled vegetables), sliced chillis, fresh onions, bacon bits and toasted peanuts. Who would have thought achar and hot dogs would make such a good pairing? But I suppose it make sense. Instead of regular pickles, use Asian style pickles.

Hor-Log

Hor-Log (pardon the blurry photo, I was holding a fidgety Alyssa and snapping the pic at the same time)

I really enjoyed it! They use a mild achar that is light on spiciness but still has a tangy twist. The flavours melded together nicely, making each mouthful a good mix of flavours and textures, without any particular ingredient standing out too much. Soft bread, light scrunch of the hot dog, crunchy achar, and firm bite of the real bacon bits; sweet dijonnaise mustard, spicy and tangy achar, savoury bacon and sausage. It’s not gourmet, but I think it makes good comfort food. I would eat this again.

And now I want to try the other hot dogs too!

The hot dog comes with shoestring fries, and I liked that they were crunchy (yep, I’m a crunchy fry person) and easy on the oil. Turns out they use an air fryer for their fries. I’m no coffee expert so I can’t tell you how the coffee compares to other coffees, but I liked my cup.

I will be back!

Avenue Cafe is found at:
454 / 456 Joo Chiat Road, Singapore 427667
Tel: +65 6779 7153

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Post note 13/7/16: I went back again several months later, only to be very disappointed. The hot dog and bun was not warm when it was served. Also, the shoestring fries were no longer served with the hot dog too! Instead of crunchy shoestring fries, there were cold, soft crinkle cut fries. I had brought a friend to try the place with me, and was slightly embarrassed that my recommendation flopped. Needless to say, I’ve not been back since. I’m not sure how the food is like now, but I do hope they went back to shoestring fries, and serving food warm.

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